Florence Libbrecht is a Designer specialised in the intersection of Brand & Product.
Product and Visual Designer
12+ years of digital experience
Currently freelancing
I started my career in New York City, where I lived for over eight years in Brooklyn. During that time, I had the opportunity to work as an Art Director for agencies like Your Majesty and Firstborn. Later, I joined Squarespace to help the design team build the new Squarespace.com, contributing to the design system, product strategy, and art direction.
During the pandemic, I returned to Europe and started freelancing for well-known brands as well as smaller shops. I believe in minimal design, insightful content, and well-crafted experiences based on clients’ and users' needs. I design systematic and scalable products and experiences that leave a positive impact on people.
Skills
Creative Direction
Product Design
UI/UX Design
Design Systems
Brand Identity
Interaction Design
Websites and Mobile Apps
Design Strategy
Art Direction
Clients
- Squarespace
- WeTransfer
- Adidas
- Disney
- L'oréal
- Supercell
- Keihl's
- Fisher Price
- La Mer
- Mountain Dew
Experiences
- 2021 - Present
- Lead Design
- Freelance
- Self Employed
- Europe / USA
- 2023 -2025
- Lead Design
- Freelance
- In house
- Europe / USA
- 2022 -2023
- Lead Design
- Freelance
- In House
- Europe / USA
- 2018 - 2021
- Sr. Product Designer
- Full time
- In House
- USA - New York
- 2015 - 2018
- Art Director
- Full time
- Agency
- USA - New York
- 2013-2014
- Designer
- Full time
- Agency
- USA - New York